Don't trust the analytics.
And again, from another source,
I don't think there's much to say about it. All I can say is that these reports completely back up the conclusions I've made for myself. Analytics on Twitter, Facebook, Instagram, and even my own web hosting platform Weebly, mean next to nothing. You sign up, you get a bunch of numbers, but does that mean real people have engaged? Nuh-uh.
Just because the Internet gives you a number about you doesn't mean that number means anything.
Just becaue you've seen it on the Internet doesn't mean it's true, even if it's a number about you.
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