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JEFFREY NORDSTROM

Don't trust the analytics.

1/14/2019

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Unsurprisingly, yup.

Experts caution that much of the web's traffic is manipulated, from app downloads and YouTube views, to ad engagement and Yelp reviews. https://t.co/nNxwWzxkI1 @ramonapringle

— CBC News (@CBCNews) January 14, 2019
And again, from another source,

It doesn't take much inference to realize "analytics" are largely BS. https://t.co/ODGOTvSci9

— Jeffrey Nordstrom (@jeffnords) January 14, 2019
I don't think there's much to say about it. All I can say is that these reports completely back up the conclusions I've made for myself. Analytics on Twitter, Facebook, Instagram, and even my own web hosting platform Weebly, mean next to nothing. You sign up, you get a bunch of numbers, but does that mean real people have engaged? Nuh-uh.

Just because the Internet gives you a number about you doesn't mean that number means anything.  

Just becaue you've seen it on the Internet doesn't mean it's true, even if it's a number about you.
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Goodbye, "Likes."

4/2/2018

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I deleted most of my "Likes" from Facebook.. Much like I deleted all of my past history on Facebook a couple years ago, I've been trying to make the platform decidedly personal for me. I want to make it so it represents my identity as little as possible. I want to feel no loyalty to the platform.

So then I ran myself through the "Magic Sauce" from Cambridge University (not Cambridge Analytica):

So I deleted almost all of my "Likes" from Facebook. Then I applied the Magic Sauce. https://t.co/dyCBD2LQEh pic.twitter.com/vFntaphkWH

— Jeffrey Nordstrom (@jeffnords) April 2, 2018
Apparently I'm an extrovert now, and I'm 25.

Their Twitter assessment, however, is probably still pretty accurate:

No changes to the Twitter assessment. https://t.co/dyCBD2uffH pic.twitter.com/haiTEZZM8l

— Jeffrey Nordstrom (@jeffnords) April 2, 2018
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On breaking smartphone addiction.

12/3/2017

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Over the last few years, I've been addicted to my smartphone. It started with a Blackberry Torch in 2011, which wasn't very smart but let me keep up with the news in a nearly-constant fashion. I upgraded to a Samsung Galaxy S5 in 2014 and then a Samsung Galaxy S7 Edge last April. For the last few years, I've almost always had a smartphone with me.

I've been grateful to have the smartphone for numerous reasons: I credit the smartphone, for example, with helping me lose weight, largely due to the calorie-estimated step-counter in Samsung Health. I would take walks, and then read the calorie counts of the packaged foods I would eat; when I compared the food to the amount of walking I'd have to o to work it off, it became much easier to resist eating it. In that case, it was a direct matter of time-usage. The same program helped me get back into running when I really have no self-motivation without the opportunity to make an interesting map. For the last few years, with no small credit to the smartphone, I've been able to keep my weight down at a more manageable level. This is good, since I really hated myself when I was up at 225 lbs.. It's good to feel more at ease in my own body, even to the point that I might take my only sport coat to a tailor for refitting.

I've been grateful for the connections I've made with people, for the ways I've been able to reconnect with some people in my life through the smartphone. It has become an essential part of my life for keeping connected with people, particularly my kids, who live 1200km away. I can use the smartphone to send video messages or text messages through Messenger or other apps, and that's all good.

However, I don't like how much I've let the smartphone take over my life. I am by no means a luddite, but I really don't like how I use my time with the smartphone. I miss the boredom, the times when I would sit down and read a book or write a song instead of scrolling through a series of news feeds. I miss the ways I used to choose between different options for time use instead of defaulting to a smartphone.

So I've been trying to find some ways to get the smartphone less prominent in my day-to-day life. Already, with my kids so far away, I find myself taking photos with my phone far less often. I've largely gone back to film, back to the more careful methods of photography that I was used to long before my family went digital. This feels good to me, and I'm enjoying taking photos again.

One thing I've done: a suggestion box.

My suggestion box is now my phone storage box so I can focus on reading, writing, and #creative activities. B/c I have no self-discipline. pic.twitter.com/D1ji8ptIxU

— Jeffrey Nordstrom (@jeffnords) September 14, 2017
I haven't used the suggestion box much like I originally planned, since I haven't had any visitors since I started the system. But I hope that, once I do have visitors, I will remember to take my phone and put it in the box. I've also considered using it for meals when the kids come down to visit.

I've also got the kids' room in the apartment where I don't let myself bring my phone. That's a phone-free space, and it's the only place in the apartment with a comfy enough space for reading and whatnot. That's been a good step. But still, I end up in my sleeping space in the living room, scrolling through the phone. A phone-free space in the apartment simply isn't enough. I'm addicted. I don't like it, but I can't seem to stop.

However, over the last few months, a few things changed. I haven't had the kids. I only got to see them up in Smithers for a few days over Thanksgiving weekend, and I was rather stunned by how much they looked at screens. It made me think more about my own habits, since I knew it would be hypocritical to tell them to get off the screens if I couldn't do it myself. Even so, even with that conviction, I couldn't seem to break my own habits.

But I've been addicted, so just shutting off the phone wouldn't work. And it's my only phone. And it's the main way that I keep up with the kids. So I had to regroup my de-addiction plans, since I can't really just scrap the thing.

Then the play happened.

One of the best by-products of doing that play was that I stopped paying attention to my step counter. I stopped obsessing over it. I'm now trying to leave my phone at home for short trips out of the house.

— Jeffrey Nordstrom (@jeffnords) December 3, 2017
During the A Flea In Her Ear run, I simply did not have the time to pay attention to my step counter. I couldn't have the phone on stage and needed to pay too much attention to everything that was going on to keep up with the phone. At the end of the run, despite rarely meeting my step count, I weighed the same as I started. I also felt a little less attached to the phone. I no longer panicked if I realized I forgot it plugged in at home when I left to get some groceries.

This inadvertent byproduct of being in a theatre production is much appreciated.

​Third of all, I've tried to reorganize some things at home:

I also rearranged some things in my home in order to make it easier to listen to records and CDs, in order to break out of the song-skipping habits that my phone encourages.

I want my pre-smartphone home life back. I want boredom, patience, and space.

— Jeffrey Nordstrom (@jeffnords) December 3, 2017
By setting up my apartment in a way that more mimics a pre-smartphone space, I find myself turning to the smartphone less often. Now, it takes as much work for me to put on a record or a CD as it does for me to track down the portable Bluetooth speaker and set up a podcast. This gives me choice between mediums and media, and I'm more likely to pick things other than scrolling through a news feed, or other than listening to yet another episode of *insert podcast name here.*

So we'll see how it goes, but I feel good about it. I never wanted a smartphone or a cell phone in the first place; my family life just pushed me in that direction. And the smartphone,as amazing as it is, does not make me happy. I feel like, if I can find any way to put the smartphone down and choose to read a book, write a journal entry, listen to some music, or write a song, I should do it. Because as much as other people might have lots of willpower to crate immersive things on apps and whatnot, and enough self-discipline to finish a project before bouncing to a browser or app to take a break from the task at hand, I simply don't have those characteristics.

This week, I'm going to try something I haven't done since I got the Blackberry Torch in 2011: I'm going to leave my phone at home instead of taking it to work. I'll report on that later. Wish me luck.
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Brief road trip.

10/12/2017

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This past weekend, I drove up to Smithers, BC, to visit my kids. They're living up there and I had a 3½ day weekend, so I went up to visit them. It was good to see them and I'm grateful for the time I got to spend with them. It was also a little heartbreaking, considering the length of the drive and the typical things adults need to deal with in regards to today's kids: namely, screens.

Considering how difficult it is to get kids off screens these days, I'm not surprised in the slightest. #obesity #childhood #digitallife https://t.co/D0VS8edqDU

— Jeffrey Nordstrom (@jeffnords) October 11, 2017
My kids do not suffer from obesity, but I find it difficult to pry them away from screens. I feel like this is a common Western parent battle, though; practically every screen-laden household needs to deal with this sort of thing. And we all have double-standards about how much screen time is too much, and when it's appropriate to use screens.

I need to regularly remind myself of how much television I watched at their age, even when "nothing was on" and I barely enjoyed it. I did this too.

But I can see how these screens mess with sleeping patterns, with relationships, with perception of the world. Because I deal with it too. Even now.

So who am I to say, "Get off the screen and pay attention to me..." when my own hand is also reaching in my pocket for my own personal screen? I may cast the first stone, but I do so as a hypocrite.

In my continuing battle against screens and digitization, I've been re-engaging more with film photography. Here are a few recent film photos from the trip to Smithers... and I digitized them in order to post them to the Internet. 

These are all photos taken on a Pentax K1000 that I borrowed from the school. Black and White Kodak C-41 film was already loaded in the camera.
https://jeffnords.tumblr.com/post/166342454201/there-scanned-the-negatives-instead-of-the
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On pseudonymity.

9/15/2017

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At a staff meeting, administration admonished us to make our online presence less searchable. "Use a pseudonym," I paraphrase, "because we've heard some terrible stories about things people have done to teachers online. It might not even be you; it might be something somebody else tags you in."

For a moment, I considered it. I thought, Yeah, my online presence isn't meaningful enough to me for me to care about. I could pseudonym.

​Then I realized just how beyond help I am for that.
https://jeffnords.tumblr.com/post/165057754351/latent-cautionary-tale
I don't want to be anonymous. I have no interest in being anonymous online. I may not go as far as @elibosnick does in using my real name, but the vast majority of my online names are "jeffnords" or a variant of it. I have many reasons for this.
  • I LIKE THE ACCOUNTABILITY. I like how I'm careful about what I post because I know it can always be traced to my real identity. The fact is that everything we do online, pseudonym or none, can and will be used against us at some point. I prefer, with every keyboard click, with every selfie, to know that it can be traced to me. It keeps me accountable for what I do or say. 
  • IDENTITY CHANGES. In the early days of the Internet, I used pseudonyms. But within a couple years, each pseudonym would seem archaic. The hardest lesson for me in this was my "Fairfax Mission" experiment, when I went under a pseudonym for my own music in the hopes that I'd have collaborators; since those collaborations never took place, I now have a YouTube channel with an archaic URL and a bunch of CDs that barely credit their sole contributor. I wish I'd just went with my name for those early musical projects. 
  • PROFESSIONAL EASE. Using my name makes it easy to network and show people my work, no matter the field. And professionals like this. I like being able to go to an educational conference or a musical show and not need to navigate a pseudonym or two. It keeps my life more holistically unified. Besides, every profession expects you to use your name anyhow. And perhaps it's my white-male privilege, but I don't think using my name will cause me much pain in the future.
Not that I haven't taken part in activities that might get me in trouble, and not that I won't get into trouble because of something I post online. I expect it will happen. But at least, when I do get in trouble for my online activities, I'll be able to say, "I really thought it was OK to attach my name to that activity; I will aim to behave in a way that best befits my name in the future."

Facebook is still a special case. If there was any place to use a pseudonym, it would be for my personal Facebook profile. Although I've eased up on my personal Facebook ban and I've started paying a little more attention to the Facebook community, clicking "likes" and making comments here and there, I haven't done a purge for a while and I might, one of these nights, delete my recent activity on the site again. Facebook still straddles the public and private spheres in ways I'm not comfortable with. It still creates circles of "friends" that don't seem to mean much in real life. And it seems to be, by the nature of its interactions, cause the most trouble for people. So I'll continue to treat it with the utmost caution.

Perhaps, if and when I apply to work in administration myself, I'll reconsider. Perhaps some of my vulnerable rants and posts will seem childish and unprofessional. Then I might change my tack.

But for now, Jeffrey Nordstrom is my online identity and that's fine. I've traded away my privacy (see below) and I'm banking that it will work out for me in the long run.
https://jeffnords.tumblr.com/post/165057617276/perhaps-the-reason-people-dont-seem-to-mind-that
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Photos used under Creative Commons from Brett Jordan, b r e n t
  • EPK
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